Independent publisher · Tokyo, Japan
Books that teach you something you keep.
Some books entertain you. Others change how you see the world.
At Ballo Press, we believe the best books stay with you long after the last page. Through memorable stories, practical ideas, and lessons you can use, we publish books that help people grow, make better decisions, and move forward with confidence.
We begin with careers. Our ambition goes further.
Our first book · December 2026
You're qualified. So why aren't you getting the offer?
Make the Decision Easy
How to Answer the Three Questions Behind Every Hiring Decision
You have the experience. You've done the work. But how do you make employers see why they should choose you?
Behind every hiring decision are three questions: Can you do the job? Will you fit in? Will you stay?
Make the Decision Easy teaches you how to find the evidence in your experience and translate it into answers that address what employers really need to know. Whether you're interviewing for a new job, pursuing a promotion, or preparing for your next career move, learn to make your value clear.
Your CV shows what you've done. Your evidence shows why they should choose you.
By Cheik Ballo · Print and ebook
The idea behind the book
Three questions. One hiring decision.
Every interview is different. But behind the questions employers ask are three fundamental concerns.
Can you do the job?
Show what you can deliver.
Your experience matters. Learn to connect what you've accomplished with what the employer needs you to do next.
Will you fit in?
Show how you work with others.
Skills alone aren't enough. Help employers understand how you collaborate, adapt, and contribute to a new team.
Will you stay?
Show why this opportunity makes sense.
Employers want to understand your motivation and commitment. Learn to explain why the role fits where you want to go.
Evidence connects all three.
The goal isn't to memorize perfect answers. It's to find the evidence that makes your value clear.
Free companion app · Launching December 2026
Your experience. Your answers. Your Interview Brief.
Reading teaches you the method. Practicing helps you make it your own.
The free Make the Decision Easy companion app guides you through short exercises to prepare for your next interview. Choose your interview stage, turn your experience into evidence, prepare for difficult questions, and build a personal Interview Brief you can review before your interview.
Designed for first interviews, later rounds, final interviews, and internal career opportunities.
Free resources
Turn what you've learned into action.
Knowing what to say is one thing. Preparing your own answers is another. Explore practical worksheets and templates from Make the Decision Easy, designed to help you find your strongest evidence, organize your experience, and prepare for your next career opportunity.
Find your evidence. Build your answers. Make your value clear.
Workshops & speaking
Bring the method to your people.
The right preparation can change how people approach career opportunities.
Based on Make the Decision Easy, our interactive sessions help participants understand hiring decisions, communicate their experience, and prepare with greater confidence. Designed for universities, employers, chambers of commerce, professional associations, and organizations supporting career development.
Sessions can be tailored to your audience and objectives.
About Ballo Press
Practical knowledge. Stories that stay.
Ballo Press is an independent publishing company founded in Tokyo by Cheik Ballo. After 16 years in recruitment, Cheik founded Ballo Press with a simple belief: useful knowledge deserves to be shared in a way people can understand, remember, and apply.
Our first book focuses on careers and hiring decisions. Future publications will explore personal growth, everyday decisions, adventure, and children's books.
Stay connected
Something worth reading is coming.
Be among the first to know when Make the Decision Easy and its free companion app launch in December 2026.
We'll send you launch news and occasional updates from Ballo Press.
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