About Ballo Press
Books that teach you something you keep.
Ballo Press is an independent publishing company based in Tokyo, Japan.
We believe a good book should do more than share information. It should leave you with something useful: a new perspective, a practical skill, a memorable story, or an idea that changes how you approach the world.
Our mission is to publish accessible, engaging books that help people learn, grow, and move forward.
Our story
From thousands of career conversations to a book.
Ballo Press was founded by Cheik Ballo, a recruitment leader with 16 years of experience helping companies make hiring decisions and professionals navigate career opportunities.
Throughout his career, Cheik and his teams have supported thousands of candidates through job searches, interviews, and career transitions.
That experience inspired his first book, Make the Decision Easy, a practical guide to understanding hiring decisions and communicating professional value.
Ballo Press was created to share useful knowledge beyond individual conversations and make it accessible to readers around the world.
What we publish
We begin with careers.
Over time, we aim to explore personal growth, practical life advice, adventure, and children's books. Each publication will have its own voice and purpose, but all will share a commitment to clarity, meaningful stories, and lasting value.
Careers & work
Personal growth
Life advice
Adventure
Children's books
Our philosophy
Make it clear. Make it useful. Make it memorable.
We want readers to finish our books with more than information. We want them to leave with something they can use.